This year, IndyHumane cancelled its annual Mutt Strut fundraiser twice at outdoor venues due to COVID-19. The event was cancelled in April at the Indianapolis Motor Speedway and in September at Victory Field. Like so many other events this year, it was announced that Mutt Strut would go virtual on Sept. 26.
Was IndyHumane able to reach its goal with such a challenge?
Yes, it did!
Here's the scoop from the popular shelter:
IndyHumane has announced its fundraising results for their 17th Annual Mutt Strut, which took place last month. In total, Mutt Strut 2020 raised $245,000 and hosted more than 1,035 participants. The event’s net revenue is equal to the net revenue from the 2019 Mutt Strut, an impressive feat in the midst of the global health pandemic which has deeply hindered nonprofits’ ability to fundraise. Last year’s Mutt Strut was
the highest gross revenue for the event since 2012, the largest one-year increase in event revenue in a decade, and one of the organization’s most successful fundraisers ever.
The profits from Mutt Strut 2020 will support hundreds of animals in need of adoption, medical treatment, spay or neuter services, behavior training, and fostering. The event was broadcast live on IndyHumane’s social media channels and participants were encouraged to engage on social media in their neighborhoods and by visiting local community partner locations to win prizes.
“The funds raised through Mutt Strut each year are incredibly important to our shelter. When we decided to move to a virtual event we knew we would have to get innovative
with methods to interact with our community and supporters,” said David Horth, IndyHumane CEO. “These resources are critical to sustain the medical, behavior, foster, and rescue programs we provide to homeless animals, not to mention the operation costs of the shelter. I’m grateful for the dedication of the IndyHumane team and volunteers for their creative solutions to make the event happen, and I’m deeply appreciative to our sponsors and participants who stuck with us in a time of need.”
Notable Mutt Strut participants were given special recognition at the event for their fundraising efforts. Terry Monday of Indianapolis raised $6,500 to earn the Mutt Strut 2020 “Top Dog” Award and students from Brebeuf Jesuit Preparatory School raised $7,700 to earn the title of Mutt Strut 2020 “Top Team.”
On average, IndyHumane takes in approximately 300 animals per month. In 2019, the nonprofit shelter placed 3,800 animals into loving forever homes. IndyHumane serves approximately 10,000 animals annually, from adoption services to low-cost vaccinations and life-saving surgeries.
IndyHumane is the only shelter in the state with a fully-staffed medical team and surgery suite, allowing the nonprofit organization to care for animals that come to the shelter, as well as animals that need help from other shelters and rescue groups.
For more info, visit www.indyhumane.org